
Diego Ruano
Business Development Director
As the Business Development Director at Ax Legal, Diego Ruano plays a key role in identifying strategic opportunities for international companies looking to enter Latin America’s mining, industrial, and technology sectors. Fluent in both English and Spanish, Diego works closely with technology and service providers from the United States, Canada, Australia, and Europe to help them expand confidently into markets like Chile, Brazil, Peru, and beyond.
With a background in business and commercial engineering and previous experience across multiple industries, Diego brings a sharp understanding of how foreign companies can successfully approach market entry in Latin America. His strength lies in building relationships and pinpointing commercial opportunities that align with client capabilities, allowing for faster and better-informed expansion strategies.
Diego is known for his practical approach and ability to simplify complex processes—ensuring that clients not only understand the region but also take the right steps to grow in it. His work is essential to Ax Legal’s mission of being a trusted partner for international companies operating across Latin America.
- Built commercial relationships with stakeholders across Latin America to support long-term business development strategies.
- Advised international firms on regional go-to-market approaches, including distributor networks, legal structures, and local compliance.
- Supported multilingual client onboarding, providing culturally nuanced guidance in both Spanish and English.
- Contributed to strategic content development, helping Ax Legal reach broader audiences through tailored marketing and thought leadership.
- SaddleBack College (USA, CA) – Business and Marketing
- Universidad Gabriela Mistral (CHL) – Ingenieria comercial (Business Major)